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Probabilistic Thinking

Reason in degrees of belief, not certainties: use base rates, ranges, and expected value—then update as evidence arrives.
Author

Probability & decision science (Bayes, Laplace, de Finetti; modern forecasting and decision analysis)

model type
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about

Probabilistic thinking treats the world as uncertain and quantifies that uncertainty. Instead of single answers, you work with distributions and odds; you compare options by expected value and risk of ruin; and you update beliefs when new data arrives (Bayes). It’s the antidote to wishful narratives and point-estimate plans.

How it works

Base rates (reference classes) – anchor beliefs to how similar cases actually turned out.

Expected value (EV) – for outcomes x_i with probabilities p_i: EV = Σ pᵢ·xᵢ. Use expected utility for large, risky stakes.

Distributions & tails – model the spread, not just the average; many domains are skewed or heavy-tailed.

Bayesian updatingPosterior ∝ Prior × Likelihood; make beliefs explicit and revise with evidence.

Dependence – check correlations; joint risks aren’t independent (conjunction/compound failures).

Value of information – buy tests/pilots only if EVPI/EVSI exceeds their cost and delay.

Aleatory vs epistemic – irreducible randomness vs uncertainty you can shrink with data.

use-cases

Product bets (launch vs pilot), pricing and roadmaps.

Forecasts for demand, revenue, incidents and lead times.

Portfolio & capital allocation (position sizing, stop rules).

Operations & reliability (failure probabilities, capacity buffers).

Research & A/B tests (power, priors, decision thresholds).

How to apply
  1. Frame the decision – objective, horizon, unit (e.g., £, hours, risk points).

  2. Write scenarios with probabilities – include downside. Example: 40% +£2.0m, 50% +£0.5m, 10% −£1.0mEV = £0.95m.

  3. Anchor to base rates – outcomes of similar teams/products; adjust for known deltas only.

  4. Model the spread – list P50, P90, P99; use simple distributions (normal/lognormal) or a 10k-trial Monte Carlo for compound drivers.

  5. Stress tails & ruin – if a path has non-trivial risk of ruin (cash to 0, legal loss, safety), cap exposure or redesign—even if EV is positive.

  6. Plan updates – define what evidence will change your mind (metrics, dates) and by how much.

  7. Decide with rules – go if EV clears hurdle and risk bounds hold; else pivot, stage, or kill.

  8. Calibrate – record forecasts with probabilities; score with Brier/log scores; tighten over time.

pitfalls & cautions

Point estimates and “most likely” plans; communicate ranges and percentiles.

False precision – two decimals on weak inputs; show sensitivity and breakpoints.

Base-rate neglect – stories that ignore how similar cases usually end.

Independence assumptions – correlated bets fail together; check common shocks.

Mean worship – averages mislead in fat tails; manage percentiles and downside.

Positive-EV but ruinous – never trade solvency for EV; use limits and barbells.