Model: Behaviour & Cognitive Bias

Examines human decision-making quirks, from confirmation bias to overconfidence, with practical insights for clearer thinking.


  • Perceptual Bias

    Perceptual Bias

    When perception systematically deviates—illusions, context effects—so the same data looks different.

  • The Habit Loop

    The Habit Loop

    Habits run on a loop: cue → craving → response →…

  • State → Story → Strategy

    State → Story → Strategy

    Align your state, story and strategy; order matters.

  • Pavlovian Conditioning

    Pavlovian Conditioning

    A neutral cue paired with a meaningful event can come to…

  • Man with a Hammer Syndrome

    Man with a Hammer Syndrome

    Over‑applying a favourite tool (“to a man with a hammer, everything…

  • Hanlon’s Razor

    Hanlon’s Razor

    Don’t attribute to malice what can be explained by error, ignorance…

  • Ikigai

    Ikigai

    A practical way to align what you love, what you’re good…

  • Lollapalooza Effects

    Lollapalooza Effects

    Munger’s term for multiple biases/incentives acting together to produce extreme outcomes.

  • Confirmation Bias

    Confirmation Bias

    Confirmation Bias is a practical lens to frame decisions and reduce…

  • Framing Effect

    Framing Effect

    Choices shift with wording. The same facts, framed differently, lead to…