Model: Behaviour & Cognitive Bias

Examines human decision-making quirks, from confirmation bias to overconfidence, with practical insights for clearer thinking.

  • Cognitive Dissonance

    Cognitive Dissonance

    Festinger’s insight: when beliefs and actions clash, we rationalise.

  • Activation Energy

    Activation Energy

    Borrowed from chemistry and habit design: reduce the upfront effort to…

  • Cognitive Bias

    Cognitive Bias

    Systematic shortcuts in thinking that create predictable errors. Know the patterns;…

  • Principal-Agent Problem

    Principal-Agent Problem

    When decision rights are delegated, agents optimise their own payoff under…

  • Agency (high / Low)

    Agency (high / Low)

    A practical lens for how people approach problems: low-agency waits for…

  • Maslow’s Hierarchy of Needs

    Maslow’s Hierarchy of Needs

    A motivation heuristic: people prioritise unmet lower-order needs before higher ones.…

  • Munger’s Tendencies

    Munger’s Tendencies

    Munger’s catalogue of 25 psychological tendencies that systematically distort judgement —…