Model: Communication & Influence

Structure, story and ethical persuasion. Make ideas land and decisions stick. (5 Ws, Pyramid Principle, State–Story–Strategy, Steel-man, BATNA).

  • State → Story → Strategy

    State → Story → Strategy

    Align your state, story and strategy; order matters.

  • Perceptual Bias

    Perceptual Bias

    When perception systematically deviates—illusions, context effects—so the same data looks different.

  • Hanlon’s Razor

    Hanlon’s Razor

    Don’t attribute to malice what can be explained by error, ignorance…

  • Confirmation Bias

    Confirmation Bias

    Confirmation Bias is a practical lens to frame decisions and reduce…

  • Framing Effect

    Framing Effect

    Choices shift with wording. The same facts, framed differently, lead to…

  • 5 Ws of Communication

    5 Ws of Communication

    A compact briefing frame that forces concretes: Who, What, When, Where,…

  • 1000 True Fans

    1000 True Fans

    Kevin Kelly’s rule of thumb for creators and niche businesses: a…

  • Cognitive Bias

    Cognitive Bias

    Systematic shortcuts in thinking that create predictable errors. Know the patterns;…

  • Maslow’s Hierarchy of Needs

    Maslow’s Hierarchy of Needs

    A motivation heuristic: people prioritise unmet lower-order needs before higher ones.…